August 2018 – Page 2 – Technology POC

Difference between Micro and Nano Technology

Posted on August 12, 2018 by blogger

Our scientific expeditions haven’t just taken us to the realm of gigantic spatial bodies but also to the field of the minutest. Micro and Nano technology, deal with miniaturized products offering compact and highly efficient solutions. There is currently no great difference between these two fields as both of them have sort of a similar goal; to produce technological devices of the minutest sizes. The only major difference is in the scale. Nanoscale is three times smaller than the microscale. Nanotech usually concerns itself in the atomic or molecular scale while Microtechnology deals with electrical and mechanical devices that are near one millionth of a metre in size. Operations related to both of them however, require a similar setup which is free of dust and dirt. Additional steps, like special dress codes etc. are taken to ensure that no dust particles interact with the minute products. The following section of the article, tries to bring out some of the important differences in these two fields with a view to bring out a clearer picture.

Scale

This is one of the clearer distinctions between micro and nano technology. A micrometer is 106 m while a nanometer is 109 m. Scientists have observed that several different phenomena show up as the size decreases. Hence the applicable theories regarding the two fields are also somewhat different. More of quantum mechanics plays a hand in nanotech. Over the last few years, many products that were under the scope of Microtechnology have further scaled down and are being treated as nanotech products.

Applications

Differences between micro and nano technology can also be seen in the different applications of the two fields. Microelectromechanical System or MEMS is probably the most popular application of Microtechnology. MEMS devices contain mechanical components as well as electronic circuits embedded onto a small chip. Nanotechnology has received more attention in the recent years has various applications in many areas such as healthcare, IT, automobile, textile and biochemical industries.

Nanotech as the Heir to Microtechnology

Micro and nano technology are currently the most popular areas of scientific study. Nanotechnology is expected to be the next major revolution and more attention and funding is now being diverted towards this field. Nanotech has taken over many applications that were previously under the scope of Microtechnology. Governments, educational institutions and major companies throughout the globe are now investing mostly on nanotechnology research and development.

Technology Is Overrated

Posted on August 8, 2018 by blogger

The newest and greatest technology is what everyone always wants to use. Spending too much time searching for the best technology wastes valuable time because the technology your using in your campaigns is not as important as you may think it is.

This likely is a shock to you but technology truly is very overrated in the online marketing world.

The process used in your advertising campaign is far more important than the technology that you are using. Technology can give you a boost but it cannot replace the importance of having a good process to run a successful campaign. A good process will beat a bad process with newer technology any day in an ad campaign.

For example, lets look at a common way that two advertising campaigns competing against each other will play out based on how they run their campaigns. One company running a campaign is called Red and the company competing with them who is also running an ad campaign is Blue.

Red spends the majority of their money on experienced campaign managers to help target their ads and reach as many potential customers as possible in their target market. Blue spends the majority of their money on the latest and greatest technology and does not worry as much about the order and structure of their actual campaign.

Red conducts a very successful campaign that reaches their target market and helps bring them more business than before. Blue collects lots of data from their campaign and displays the most high tech ads but their campaign is not as successful as Reds campaign. The reason Blue is not as successful is because they did not focus on the processes going into their campaign. No amount of technology can master the work that experienced advertisers have been doing for years.

Think of all of the new technology that is released into the online advertising world every year. Now think about how many advertisers there are on the internet and how many of them are actually using the newest technology to advertise. The best advertisers are the ones who have figured out the system and can reach the people that they need to reach in methods that they have been mastering for years.

The management systems that your company uses are more important than the technology your company is using. Going by definition, you can actually classify the systems that your company uses as technology. Your marketing teams and systems that are operating based on experience and technique will benefit you far more than a new ad tool on your computer will when running a campaign.

Each aspect of your campaign is very important and nothing should be skipped over. You never know how much a small detail in your campaign can mean to the success of your campaign because one minor thing may bring you the few extra, high quality customers that you need to be able to consider your campaign a success.

A contract management system should be established and used by every company running an advertising campaign. The system should ensure that all information and details of an internet campaign are entered correctly so that the campaign focuses, targets and reaches the appropriate audience for the company doing the advertising.

You may be thinking that all of these systems and methods that must be used to make your campaign perform as well as possible are a waste of time and not worth the effort. You would rather just find the latest and greatest technology to run your ad campaign for you and save you the hassle of having to perfect every little detail of your campaign. There are many companies that feel this way and run campaigns based on this belief. Some are successful at doing it but most are not. Even the ones that are successful are still wasting their money by running campaigns that are not performing as well as they could be.

If you still are not sure if it is worth spending more time on your processes than you do on your technology, you should make your decision based on personal experience. First, run a campaign and make your number one focus the type of technology that you use. Then run another campaign and focus on your processes instead of the technology that you are using. Compare and analyze the results of both campaigns. I can guarantee the technology based campaigns results will not compare with your process focused campaign.

Marine Electronics Lowrance Fishfinder Technology

Posted on August 6, 2018 by blogger

The fast pace of modern technology means there is always a new gadget or device on the marine electronics market. For example, Lowrance recently introduced Broadband Sounder technology into their line of fishfinders. The Lowrance Broadband Sounder can actually see through structures to detect fish and is also capable of operating at high speed in deep water.

Lowrance has a strong reputation for reliable fishfinders and this new technology makes their product line more appealing than ever. The Lowrance Broadband Sounder offers increased capability for target separation and improved detail in shallow waters.

What Makes the Lowrance Broadband Sounder different?
Lowrance fishfinders with Lowrance Broadband Sounder use a 200 kHz single frequency transducer covering a 60p field of view. The transducer then sends out another signal at 83 KHz covering a 120p field of view. Because the scanning area is broader, targets remain in view for a longer period which means more information can be collected on the target, thus refining the details.

Using the Broadband Sounder technology Lowrance has overcome a common tradeoff. Typically a strong detail at the bottom has meant less definition in the shallow part of the cone. The new technology means greater definition of countours, thermoclines and underwater structures. The result is the ability to use the Lowrance fishfinder to locate fish hiding in grass, weeds, skirting rocks and otherwise playing hard to get.

When you crank up the power on a traditional transducer to increase detail in deeper waters, the result is often increased clutter. While there is more information it is often harder to decipher because of this increased clutter. The Lowrance Broadband Sounder reduces the clutter so when you turn up the gain on the fishfinder, the clutter is filtered, making the detail easier to understand and the fish easier to see. The technology is therefore really useful for clarity in deep water and at the bottom of a river, lake or seabed.

Advantages of The Lowrance Broadband Sounder Fishfinder
The new technology offered in Lowrance fishfinders provides strong bottom lock at high speeds in deep waters. It offers better clarity than previously possible in fishfinder technology and uses digital filtering algorithms to reduce clutter at high gain. This is heavy duty technology for serious fishermen. If you want to take your sportfishing to the next level, it could well be worth your while to look into the the Lowrance Broadband Sounder technology next time you are in the market for a fishfinder.

GP The Sensation in Mobile Technology & Entertainment

Posted on August 2, 2018 by blogger

The latest sensation in the mobile world is 3GP. This amazing technology has enabled the mobile users to surf internet, transfer large multi-media files, and do video conferencing.

3G means the 3rd Generation mobile phone technology. The earlier versions were 1st Generation, introduced in 1970s and 2nd generation, launched in 1990s. The best part of this great technology is that it has enabled large data transfers at high speed between wireless phones and it has become possible because of its larger bandwidth.

This next generation technology has introduced a new file format, 3GP. This file format allows multi-media streaming and creating, watching and sharing video files on their 3G mobile phone network. In this format, there are many different file types are stored within one file the audio, video and bit rate information, all are stored together.

The 3GP is a more enhanced version of the MP4 or MPEG-4 technology. The main idea behind the creation of this technology was to decrease the bandwidth amount and sizes of files to incorporate easily in the mobile phones.

3GP belongs to 3GPP, the Third Generation Partnership Project that involves cooperation of many nations for the standardization of cell phone formats. The objective is to allow fast delivery of multi-media files on 3G networks worldwide.

The users can transfer the 3GP video files to a computer through USB or Bluetooth. The 3GP files support all platforms like Linux, Mac and Windows. And, you can play a 3gp file with 3gp players and also with other players like Quick Time, Windows and Real Player. The mobile users can download songs, ring tones in this file format.The best features about this breakthrough advancement are clarity, better sound, resolution and display of songs on the cell phones.

And, if you want to convert your 3GP files into some other format, then you can do it very easily with the different free software available on the internet. You can convert a 3GP file in any format like .avi, .wmv or any other of your choice.

All the 3G cell phones can create, play and transfer 3GP files. However, you may experience variations for memory & file sizes from one phone to another phone.

Now, all the major cell phone brands manufacture the 3G enabled phones to target a huge market that like this cutting edge technology. And, the good thing is that these devices are not expensive at all. You can buy a 3G enabled phone at an affordable price.